Know Your Market By This Afternoon
Tell us your idea in plain words. The agent does the digging, fills out your workspace, and leaves you with a brief you can edit, revisit and share — not another chat to scroll.
- AI-powered competitor research
- 8 structured research cards
- Evidence-backed positioning
Plain language ● No jargon ● Free to start
Four steps. The agent does
the heavy lifting.
It’s a guided, step-by-step workflow — one decision at a time, from “I don’t know my market” to a brief you can act on.
In plain words: who it’s for and what makes you different. No jargon, no blank page.
The more context you provide, the more relevant your competitor research and positioning recommendations will be.
See it for yourself — start your brief or take the demo for a spin.
Eight Cards.
One Organized Brief.
The agent auto-creates and fills in all eight Thought cards with you — not a chat you’ll never re-read, but a workspace you can edit, revisit and export.
Your Product Idea
Your North Star — who it’s for, your core differentiator, your constraints.
Objective + Scope
The decision you’re making, what’s in and out of scope, and what success looks like.
Competitor List
A researched table of rivals with links, pricing and who they sell to.
Feature Matrix
Side-by-side features vs. you — gaps and strengths surfaced at a glance.
Positioning Swipe File
Competitor taglines and claims, with patterns spotted (“3 of 5 say AI-powered”).
Insights
The synthesis — patterns, real differentiators, and the gaps worth owning.
Decisions & Next Steps
A concrete positioning statement plus a short, doable action plan.
Evidence Locker
A running, cited list of every source the agent used along the way.
A Community Built And Supported Project.
- A bootstrap project, built in public.
- You pay pass-through LLM usage fees (usually pennies) plus a small management fee to cover hosting and ongoing development.
- We ship fast and listen closely — join us on Reddit to influence the roadmap.
A brief costs less than a coffee.
No subscription, no seats. You only pay for what the agent actually does — and we’ve made it almost embarrassingly cheap.
Most founders finish a complete competitive brief for under $5. Some come in closer to $2.
Start with a $10 deposit. That’s usually two briefs.
Top up your account once, then run as many briefs as the balance covers. We’ll show your remaining balance as you go — and we’ll never charge you a subscription.
- $10 gets you startedCovers your first brief with change left over.
- Only pay for what you useYour balance only ticks down when the agent actually works for you.
- Re-open anytime, freeYour brief stays in your workspace — no extra charge to view or edit it later.
Ready when you are — start your brief or try the demo first.
Less staring at a blank doc. More deciding.
The agent does the research
It proactively searches competitor sites, pricing pages, reviews and funding news — and drafts every card. You’re never on a blank page.
Built for first-time founders
Plain language, no jargon. “Who you’re selling to,” not “ICP.” It explains as it goes.
A workspace, not a chat
You finish with an organized brief you can edit, revisit and export — not a transcript you’ll never re-read.
Everything is cited
The Evidence Locker keeps a clean, linked list of every source as it works, so you can trust — and double-check — each claim.
Guided, one step at a time
It walks you through a single decision at a time and won’t rush ahead. You always know where you are.
Eight cards, structured for you
From your North Star to Decisions & Next Steps — the brief is organized the way founders actually think.
The stuff first-time founders ask.
Still deciding? Start a brief or take the demo for a spin.