Know your market
by this afternoon.
Tell us your idea in plain words. The agent does the digging, fills out your workspace, and leaves you with a brief you can edit, revisit and share — not another chat to scroll.
Eight cards. One organized brief.
The agent auto-creates and fills in all eight Thought cards with you — not a chat you’ll never re-read, but a workspace you can edit, revisit and export.
Your Product Idea
Your North Star — who it’s for, your core differentiator, your constraints.
Objective + Scope
The decision you’re making, what’s in and out of scope, and what success looks like.
Competitor List
A researched table of rivals with links, pricing and who they sell to.
Feature Matrix
Side-by-side features vs. you — gaps and strengths surfaced at a glance.
Positioning Swipe File
Competitor taglines and claims, with patterns spotted (“3 of 5 say AI-powered”).
Insights
The synthesis — patterns, real differentiators, and the gaps worth owning.
Decisions & Next Steps
A concrete positioning statement plus a short, doable action plan.
Evidence Locker
A running, cited list of every source the agent used along the way.
Four steps. The agent does the heavy lifting.
It’s a guided, step-by-step workflow — one decision at a time, from “I don’t know my market” to a brief you can act on.
Tell it your idea
In plain words: who it’s for and what makes you different. No jargon, no blank page.
AI does the digging
The agent searches the web — competitor sites, pricing, reviews, funding — so you don’t have to.
Agent fills your workspace
Eight structured cards get drafted for you. You steer and edit; it never rushes ahead.
You make the call
End with a clear positioning statement and a short action plan you can export and share.
See it for yourself — start your brief or take the demo for a spin.
A Community built and supported project.
- A bootstrap project, built in public.
- You pay pass-through LLM usage fees (usually pennies) plus a small management fee to cover hosting and ongoing development.
- We ship fast and listen closely — join us on Reddit to influence the roadmap.
A brief costs less than a coffee.
No subscription, no seats. You only pay for what the agent actually does — and we’ve made it almost embarrassingly cheap.
Most founders finish a complete competitive brief for under $5. Some come in closer to $2.
Pay-as-you-go · no subscriptionStart with a $10 deposit. That’s usually two briefs.
Top up your account once, then run as many briefs as the balance covers. We’ll show your remaining balance as you go — and we’ll never charge you a subscription.
- $$10 gets you startedCovers your first brief with change left over.
- ✓Only pay for what you useYour balance only ticks down when the agent actually works for you.
- ↻Re-open anytime, freeYour brief stays in your workspace — no extra charge to view or edit it later.
Ready when you are — start your brief or try the demo first.
Less staring at a blank doc. More deciding.
The agent does the research
It proactively searches competitor sites, pricing pages, reviews and funding news — and drafts every card. You’re never on a blank page.
Built for first-time founders
Plain language, no jargon. “Who you’re selling to,” not “ICP.” It explains as it goes.
A workspace, not a chat
You finish with an organized brief you can edit, revisit and export — not a transcript you’ll never re-read.
Everything is cited
The Evidence Locker keeps a clean, linked list of every source as it works, so you can trust — and double-check — each claim.
Guided, one step at a time
It walks you through a single decision at a time and won’t rush ahead. You always know where you are.
Eight cards, structured for you
From your North Star to Decisions & Next Steps — the brief is organized the way founders actually think.
The stuff first-time founders ask.
Still deciding? Start a brief or take the demo for a spin.